Hi, I'm Cris. I build products.

I help entrepreneurs, tech people, and curious minds turn ideas into real digital products and businesses, using AI as the engine and product method as the guide.

+7years in product
+35courses delivered
+1500students
+10products launched
Cris Sánchez

I've built product at

UaláTurismocityCoderhouseNovolabsPsi Mammoliti
My story

I didn't start in product. I started in the problem.

My product story didn't start in product: it started in marketing. I graduated in Marketing from UADE in 2017 and spent my first years running and optimizing digital ad campaigns. There I discovered something that marked me for good: what I loved wasn't the campaign, it was the underlying problem. Finding it, understanding it, and building a solution that creates real value for users, clients and the business.

So I studied like there was no tomorrow: development, UX design and every product book I could find, while shipping my first startups and MVPs. In July 2019 I landed my first Product Manager role at Turismocity, and from there I built product at Coderhouse, Ualá, Novolabs (where I was Head of Product leading a team of 10) and Psi Mammoliti: mostly B2C, across industries as different as fintech, edtech and healthtech. Today I'm Product Owner of Omniway, Intraway's enterprise chatbot for telcos, and I'm taking an MBA at Universidad de San Andrés.

In parallel I never stopped building or sharing. I shipped Lumi, my microlearning app for PMs. I've taught Product Management and mentored since 2020. I write Productified and I'm warming up my YouTube channel. And in recent years I went all-in on AI: I specialized in agents, N8N and building with Claude Code, and out of that exploration came Atelier and Somai, my big bet, a B2B SaaS that turns a company's internal docs into AI-built courses.

My vision today? I love product strategy, but I don't want to talk only to Product Managers. I want to reach anyone with the desire to build something of value, and help them make it real with my experience and with AI tools. If that resonates, let's connect: this works much better in community.

What I believe

Three ideas that guide everything I do.

AI is leverage, not magic

Used well, AI compresses the distance between idea and shipped product. Used as a gimmick, it’s noise. I focus on the former.

Ship to learn

You don't think your way to a great product. You ship, watch, and iterate. Momentum beats perfection.

Build for real people

Not just for PMs or engineers: for anyone with an idea and the will to make it real.

Writing

Read what I think.

All articles →
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Where to find me

Follow along and let's build in community.

Got an idea? Let's connect.

Questions, collaborations or just to say hi: I love meeting people who are building. This works much better in community.

or email me at hola@crissanchez.me